Radio Free JoJo

SLIDES: slideshare.net/nathansmith/echo-html5

Two opposing platforms: Mac vs. Windows, iPhone vs. Android

Purpose: Big-C church better utilize the new technologies

What’s hot – HTML5 + CSS3 + JavaScript

HTML5 is  terse, shorter and simpler

Examples: <DOCTYPE> <script> <style><stylesheet>

New Tags:

• <header>
• <nav>
• <aside>
• <article>
• <section>
• <figure>
• <figure>

Recommend: continue to use <div> and use “class” with the future HTML tags: <div class=”content”>

<canvas> + <svg> IE9 supports svg now – Raphael SVG library

Canvas works on phones, mouse intrativity with SVG – ChromeExperiments.com

In SVG and Canvas, you can do everything that Flash does. If you are starting from scratch, you would need to do it in SVG/Canvas and not Flash

New <form> elements: <input type=”date” /> “datetime” “email” “tel”

You also get adaptive keyboards on mobile devices

HTML5 “Apps” -

• ScrumCards.net CACHE MANIFEST index.html
• Sencha Touch HTML5 Mobile App Framework
• PhoneGap – start in HTML5 & JavaScript then they will make it work as a native app in iPhone

HTML5 JavaScript API’s (Desktop Features, Browser Database, Geolocation, localStorage) cool, but not ready yet

<video>

• Flash was the most reliable way to play video on the web, 99% of desktops, doesn’t work in iPhone
• H.264 = Money, browser makers pay $5M per year, works in IE, Chrome, Safari, but not Firefox & Opera
• Ogg = Ugh
• WebM/VP8 – looks good, not out there yet
• Recommendation: use H.264 via HTML5, with a fallback to Flash playing the same file if the browser can’t play H.264 natively via <video>
• <video source=”mymp4file.mp4″> – MediaElementJS.com CSS styled video controls to control the user interface

CSS3 – not HTML5 but still awesome

• .gradient { background: #eee url (gradient.png) repeat-x; background: -webkit-gradient; background: -moz-linear-gradient} look at: westciv.com/tools/gradients
• .drop_shadow  { box-shadow: rgba (0, 0, 0, 0.5) 0 2px 5px; again adjust at westciv.com/tools
• .rounded_corners {border-radius: 5px look at gist.github.com
• .text_shadow {text-shadow: rgba(0,0,0,0.5) 0 1 px 1px;

@font-face

• lots of common fonts
• if you have a font you love for headings, you can load a font from the server
  • flat images
  • sIFR: flash, not working on iPhone
  • Cufon: JavaScript + <canvas>
  • @fone-face: pure css, tricky to implement
  • fontsquirrel.com/fontface/generator
  • code.google.com/webfonts
  • must use fonts that are licensed to do this

Social “Graph” – who owns your data?

• standards and protocols aren’t really being used
• Facebook “Like”
• OpenLike – open protocol to allow sharing the things people like in a simple standard method between web applications

John Dyer – twitter.com/johndyer

Nathan Smith – twitter.com/nathansmith

Dawn Nicole Baldwin from Aspire One talks about how if you are not careful, you can destroy your brand with social media.

Notes forthcoming.

Time to get off of the dime and make your idea’s happen.

Life After a Great Idea: Moving Ideas to Implementation – Charles Lee

Ideamaking

1. Who Are You & Who/What Are You Leading? “Tribes” – Seth Godin – you can make change by leading the world, small groups of true believers, takes a 1000 people. Purple Cow – something worth talking about, something remarkable. Spend your time and money to make something that matters, that’s amazing.

2. How will you implement your ideas?

Practical Insights into Idea-Making:

• Wisdom comes from the streets – sometimes we project what people will like, not the actuality. If you want to do a college ministry event, talk to actual college people instead of projecting your perception. Allow people to speak into what you are creating
• Paper please – write it down, solidify the concept
• Work on simplicity – ($44 B in unused gift cards – giftcardgiver.com)
• Have a business plan – well-thought-through, numbers-crunched, sustainable plan. Don’t base your whole strategy on the “Like” button

Creativity & Idea-Making

• When you have an idea, you write down some thoughts.
• Then you have another idea, unrelated.
• Then you may have another random idea. Write them down and let them germinate.
• Then you’ll see connection from one to another, and some will die
• Finally you’ll have the big concept
• Share your idea
• Expect the “No’s” and dream anyway
• A Disturbance in the Force
• Work Hard and Persevere

May we never let the lack of implementation on our ideas get in the way of the what God’s wants to make happen in our lives.

Websites: charlestlee.com

theideacamp.com

At the Echo Conference with Brad Zimmerman talking about Adobe Creative Suite on creative workflow for video production, with ideas transferable to any creative process

Creative Workflow – Brad Zimmerman

Everything in Adobe Production Suite

1. Pre-production: have to meet to go over creative

2. Story Board/Shot list – iPhone: iStoryBoard, or Cinemek storyboard composer

3. Computer setup: boot on flash drive, two 1 Tera production drives: one with every file organized by sermon series, other is library drive with every image organized and categorized

4. Books:

• Making Ideas Happen
• ReWork

5. Automation: Photoshop: drop lip

Template files

Use the same soundtrack for similar videos

6. Workflow:

Drop all the video in timeline, fix audio then edit
Soundbooth repair and replace
normalize
apply hard limit
noise reduction
B-roll…drag and drop over top

Adobe Dynamic Link – import After Effects, grab and drop into timeline without rendering

Rightclick – edit original

Placeholders – pick a color (lower thirds) in After Effects import Premiere Project
Using a text document to write a program for arrays

Keying – New>Adjustment Layer – works on everything in timeline
Key>Keylight>Matte

Color Correction

Multi-camera editing

Brad’s work is at Cmv.tv

Second breakout at Echo Conference with one of the top opinion-makers in church communications, Kem Meyer from Granger Community Church, Granger, IN.

Mantras:

1. Check your ego (we over estimate what we have to say, and we underestimate the impact on the people we are saying it to) Before they encounter the message, they encounter you. Less about what you have to say and more about how it impacts others
2. Get an image consultant – who saves you from you? Draw on the wisdom of people with diverse perspectives. Your communication efforts will be much more successful when you fine-tune your motivation – focus on the relationship instead of just the deliverable – the extra steps inside are huge – do the hard work.
3. Keep it Simple – to maximize response = minimize options. Churches should provide clarity instead of chaos (progressive dinner, not potluck). What do people need right now! Don’t give more content, just make it easy to access. Can any staff or volunteer answer a question? “What’s the Point?”

Her blog is always insightful: www.kemmeyer.com

Her book: Less Clutter. Less Noise.: Beyond Bulletins, Brochures and Bake Sales

Additional from the Q&A:

Air Traffic Control: monitor the church-wide calendar, then they choose the top two for the platform

Communications game plan and technology infrastructure.

Predecide – high emphasis, medium emphasis, light emphasis

I am at the Echo Conference, a church media conference in Dallas at the Watermark Community Church. I’ll blog my notes.

The Most Epic Blogging Breakout Ever – Scott McClellan

1. Design:

• Content is king – but design is huge. Wordpress offers great flexibility and ability for high design
• Try to think about who is coming, how they’re getting there and give them a framework and context for what the blog is about. If they can’t get an idea of what’s going on and why they’re there, they will feel like an outsider and go away and not come back.
• Give people an excuse to come back, subscribe to RSS feed

2. Voice:

• Discover your voice: what should I write from my blog that only I can write?
• Compress what you are hearing and learning and add your take

3. Rhythm:

• Think about the timing and sustainability of your blogging
• It sets expectations and allows people to get into the groove

4. Read:

• It’s great that we want to create, but a good blogger reads blogs
• Ask yourself what worked and didn’t work in that post, what moved me or caused me to act
• What is this good blog doing, and what is this mediocre blog not doing? Pick it apart.

5. Generosity:

• Seth Godin/Linchpin
  – the Generous Artist – artists who use their art to give gifts, with what they create with no expectation of repayment.
• Sometimes we create blogs to get something; affirmation, ads cash
• A great blog is not a transaction but generous – it’s not about earning, but giving

6. Story:

• Stories are the way God changes us – Don Miller
• The best blogs tell a story, one that takes shape as the blog goes along, or little stories that connect with people and resonate.
• Installments (stories of change) that paint a broader picture of what’s happening.
• Stories connect much more than funny videos and striking statistics
• Blogging allows us to mix media to tell better stories (slides, embed video, audio)

7. Comments:

• Seth Godin has no comments…Scott is rethinking the value and right forum for comments
• People can be stupid, why am I providing a forum for it?
• If somebody want’s to say something, they can get their own blog.
• What does it mean to facilitate and moderate comments, maybe certain categories in WordPress allow comments and others don’t.

8. Intentionality:

• Best blogs are done on purpose, the reek of planning and intentionality
• Best blog posted have been researched, proofed, sent around
• Great ideas happen by accident, but great art doesn’t – it’s hard work
• Don’t let resistance get you – it keeps you from doing the creative work you’ve already conceived of (Pressfield – The War of Art)
• Jon Acuff, “I’m a writer and writer’s write”
• What do you want to do with your blog – articulate the mission
• Aim small…miss small – narrow your focus

This is a strange election year. Usually mid-term elections don’t generate a lot of interest, and often there are few competitive races on the ballot.

Not so in 2010.

Besides state-wide races for Governor/Lt. Governor, and U.S. Senate, this year is up for grabs in the Third Congressional District of PA. The incumbent is freshman congresswoman Kathy Dahlkemper, who faces one primary challenge. However, the big horse race is on the Republican side, where six contenders want to be the nominee.

If you watch much local television you would think that there are only two candidates in that race: Paul Huber, and Mike Kelly. Those two have a full-blown media cat fight going on ripping each other to shreds. I would encourage you to reject both of them; their money and nasty campaigns.

Let me tell you about a citizen/statesman if there ever was one: Ed Franz. Ed is one of us; a blue-collar guy that works “at the GE.” He’s been a lifelong veteran of grassroots campaigns; the “go-to” guy for conservatives over the years trying to win Crawford County. He has a firm grasp of the challenges and ill-fated decisions our government is making and has a plan for action. He’s also independent-minded enough not to get sucked-into the Washington establishment debacle; an unfortunate fact of Cong. Dahlkemper’s tenure so-far.

Ed has long-standing pro-life and pro-family credentials…and he is just an honest, down-to-earth, passionate guy who would truly represent the values I hold dear.

If you are a Republican in PA-3, when you go to the polls look for Ed Franz at position #5 on the ballot.