In marketing, a dominant axiom is “perception is reality.” It looks like Erie Mayor Joe Sinnott has barreled into the reality of negative perceptions of City Hall.

Last week the Mayoral Advisory Group, a committee formed at the mayor’s request by the Erie Regional Chamber and Growth Partnership, published their Interim Report on Activity, Findings and Recommendations. This committee of forty “go get ‘em” CEO’s and business leaders was formed to assist the mayor in the Early Intervention Program in order for the city to avoid the Act 47 distressed municipality status. The EIP was released 15 months ago, and this report is to quantify how the city is keeping up with the program.

These are guys and gals that are used to presenting an initiative to their subordinates and find that it gets done, and quickly. In the EIP, there are recommendations for the development of plans within three months. Committee chair Norman Stark, Sr. writes in the report his frustration that very little has been accomplished in 15 months! Can you imagine a department head at Atty. Stark’s former firm getting an extra 12 months to complete a task that was supposed to be completed in 3? Stark calls out the “culture” of City Hall, it having a pervasive “don’t rock the boat” attitude.

In ETN press reports last week, the Mayor shot back at his own committee, saying that all his administration has been doing is “rocking the boat.” Sinnott is quoted as saying “I think that’s a prejudice out there that people have who haven’t delved far enough” basically in understanding city government. Mayor…dude…that’s your problem.

It’s obvious that a prevailing public perception of City Hall is that even as the government is at the brink of insolvency, not enough effort is being taken quickly enough to warrant glowing reviews. I get the sense that the mayor is exasperated at not getting the credit due for what he sees has been a yeoman’s task to try to right a ship that has been nearly sinking for decades. However, it is the opinion from his own appointed committee is that the culture continues to be deficient.

The mayor and the committee are probably both right, which by default means that the mayor loses the PR battle. It is his responsibility to communicate with clarity and persuasiveness the accomplishments of his administration.  If he isn’t up for the job of PR flak, then he needs to hire someone who can communicate effectively.  Meanwhile, if there isn’t enough to show for his actions, he must be a much greater force for real change so that the perceptions really change.