Second breakout at Echo Conference with one of the top opinion-makers in church communications, Kem Meyer from Granger Community Church, Granger, IN.

Mantras:

  1. Check your ego (we over estimate what we have to say, and we underestimate the impact on the people we are saying it to) Before they encounter the message, they encounter you. Less about what you have to say and more about how it impacts others
  2. Get an image consultant – who saves you from you? Draw on the wisdom of people with diverse perspectives. Your communication efforts will be much more successful when you fine-tune your motivation – focus on the relationship instead of just the deliverable – the extra steps inside are huge – do the hard work.
  3. Keep it Simple – to maximize response = minimize options. Churches should provide clarity instead of chaos (progressive dinner, not potluck). What do people need right now! Don’t give more content, just make it easy to access. Can any staff or volunteer answer a question? “What’s the Point?”

Her blog is always insightful: www.kemmeyer.com

Her book: Less Clutter. Less Noise.: Beyond Bulletins, Brochures and Bake Sales

Additional from the Q&A:

Air Traffic Control: monitor the church-wide calendar, then they choose the top two for the platform

Communications game plan and technology infrastructure.

Predecide – high emphasis, medium emphasis, light emphasis