At the Echo Conference with Brad Zimmerman talking about Adobe Creative Suite on creative workflow for video production, with ideas transferable to any creative process

Creative Workflow – Brad Zimmerman

Everything in Adobe Production Suite

1. Pre-production: have to meet to go over creative

2. Story Board/Shot list – iPhone: iStoryBoard, or Cinemek storyboard composer

3. Computer setup: boot on flash drive, two 1 Tera production drives: one with every file organized by sermon series, other is library drive with every image organized and categorized

4. Books:

  • Making Ideas Happen
  • ReWork

5. Automation: Photoshop: drop lip

Template files

Use the same soundtrack for similar videos

6. Workflow:

Drop all the video in timeline, fix audio then edit
Soundbooth repair and replace
normalize
apply hard limit
noise reduction
B-roll…drag and drop over top

Adobe Dynamic Link – import After Effects, grab and drop into timeline without rendering

Rightclick – edit original

Placeholders – pick a color (lower thirds) in After Effects import Premiere Project
Using a text document to write a program for arrays

Keying – New>Adjustment Layer – works on everything in timeline
Key>Keylight>Matte

Color Correction

Multi-camera editing

Brad’s work is at Cmv.tv